Recession/What Recession? $4,000 Sunglasses

Higher Priced: Higher Spec Spectacles From Oakley

Are These Sunglasses Too Expensive To Leave In MacDponalds?

I read somewhere recently that the glasses & sunglasses maker Oakley, known as fashionable (in a young man’s world) but not necessarily as a traditional “luxury” good maker is going against the tide (discounting and lowering prices) by adding more expensive products to its stable of products.  Previously they had been the one firm very noticeably introducing hi-tech into eye-wear through electronic add-ons.

Last year, Oakley introduced the “C Six,” a $4,000 pair of sunglasses made from 80 layers of carbon fibre that “mould to your face”. (But they don’t play music - for that price, why not!?) The Oakley spokeswoman calls the glasses an “engineering feat.” With carbon fibre and tungsten iridium (what is that?) they are said to be very light.  And they are going to do the job (look good and protect your eyes from the sun’s rays).

The C Six sell for six times the price of the company’s previously most expensive glasses.  I have no idea yet if they’ve been selling or not.  I suspect they have!  Reviews on the Oakley website (where the glasses are NOT available) priase the sunglasses but recoi at the price.  The prize review is from a guy who bought some and then left them in MacDonalds.  Is there something wrong with that story.