Polaroid Plumps For Gaga Image Making

Two Big Names Link Spectacles Fortunes?

It’s a touch unclear what this will entail exactly, but Lady Gaga will be developing “imaging products” for the Polaroid company and will market a line of Gaga name-branded cameras and accessories according to The New York Times [NYP]. Apparently she has signed a long-term contract with Polaroid to do so and not only to be a face for instant-photography (what used to be called “Polaroids”).

Gaga About The Glasses... Or Not?

The current queen of Pop is to be titled creative director at Polaroid, (in bankruptcy last year).  “Lady Gaga is a great creative talent who has a lot of passion for this brand,” said Jamie Salter of Hilco Consumer Capital, one of Polaroid’s new owners.  Hilco make specs parts and repairs of spectacles.

But does the deal include the sunglasses and shades of the same name? (sunglasses were “pioneered by Polaroid founder Edwin Land in 1937“).  We don’t know. Are they even the same comany any more.  I expect not.  What a waste as this lady loves her sunglasses and eyewear.  Can someone help explain this?